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Creative Direction
The Creative Direction is the soul of our process—the part that ensures your brand is not just beautiful, but deeply aligned with who you are and how you want to be seen. We begin by uncovering your values, vision, and audience, then explore your market to position you with clarity and confidence. From there, we curate a cohesive visual direction—color palettes, typography inspiration, imagery, and mood—that becomes the foundation for every design decision. It’s the blueprint that ensures your brand tells its story with depth, purpose, and unmistakable style.
Brand Strategy
Think of your branding strategy as the foundation of your business identity—the why behind your visuals and the roadmap for how your brand shows up in the world. This process dives deep into your story, values, audience, and goals to uncover what makes you truly distinctive. From defining your positioning and messaging to clarifying your voice and vision, your branding strategy ensures that every design choice is rooted in intention. It’s not just about looking good—it’s about building a brand that resonates, connects, and endures.
Full Logo Suite
Your logo is the anchor of your brand identity—the mark that carries your essence in its simplest form. We create a complete suite of logo variations, ensuring your brand looks polished and consistent across every platform and medium. From your primary logo to secondary marks, submarks, and favicon, each is designed to work harmoniously in different sizes, formats, and layouts. This flexibility means your brand remains strong and recognizable whether it’s on a business card, website header, or social media profile.
Typography Selection
Typography is the voice of your brand in visual form—it speaks before your words do. We carefully select typefaces that not only look beautiful, but also express your personality, values, and positioning. Each choice considers readability, mood, and versatility, ensuring your typography works seamlessly across print, digital, and social platforms. From elegant serifs to modern sans-serifs, every letter becomes part of your brand’s story, creating a consistent and memorable impression wherever your audience meets you.
Custom Color Palette
Color is emotion made visible—it’s the quiet undertone that shapes how your brand is felt. We build a bespoke palette that balances beauty with strategy, taking into account color psychology, industry trends, and your brand’s unique voice. Each hue is chosen with purpose, from timeless neutrals that ground your identity to accent tones that spark recognition and convey mood. Your palette will be versatile enough to work across every touchpoint, yet distinctive enough to be unmistakably yours—infusing every interaction with depth and soul.
Curated Brand Images + Launch Graphics
Launching a brand is more than revealing a logo—it’s presenting a whole visual world. We curate a collection of high-quality stock images that complement your brand’s aesthetic, bringing depth and personality to your website, social media, and marketing materials. Alongside these, we design a set of custom launch graphics to help you announce your new branding with confidence and impact. Together, these assets give you everything you need to step into your brand’s next chapter feeling prepared, polished, and unmistakably you.
Social Media Design
Your social media is often the first touchpoint for potential clients, making it one of the most powerful storytelling platforms for your brand. Social media design brings your brand to life online with curated templates, engaging layouts, and a cohesive feed strategy that captures attention while staying true to your identity. Whether it’s Instagram, Pinterest, or beyond, every post and story will reflect your brand’s essence, elevated, consistent, and unmistakably you. This is your toolkit for showing up online with confidence and clarity.
Brand Guidelines Document
Think of your brand guidelines as the owner’s manual for your identity—clear, comprehensive, and beautifully designed. This document outlines every element of your brand, from logo usage and color specifications to typography rules and imagery style. It ensures that whether you’re designing in-house, collaborating with a printer, or working with another creative partner, your brand is represented consistently and with integrity. This is your blueprint for maintaining a cohesive visual presence, long after our work together is complete.
Deliverables
Creative Direction Presentation + Curated Moodboard
Brand Strategy
Bespoke Logos (primary, secondary + various submarks)
Color Palette
Typography System
Social Media Pictures 6
Social Media Feed Design 12 posts + matching stories
Curated Images + Launch Graphics up to 10
Brand Guidelines Document
Brand Strategy Document
TIMELINE: 3-4 weeks
